Native ad spend share in the U.S. 2014-2016, by vertical

Distribution of native advertising spending in the United States from 2014 to 2016, by industry

Native ad spend share in the U.S. 2014-2016, by vertical The graph shows the distribution of native advertising spending in the United States from 2014 to 2016, by industry. It was found that the travel vertical's native ad spend accounted for 10 percent of total native advertising expenditures studied by the source in 2016.
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Distribution of native advertising spending in the United States from 2014 to 2016, by industry

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Automotive (OEM)Tech B2BEntertainmentTech B2CFinance and InsuranceBusinessCPGTravelFood and drinkHealth and fitnessOther
201415%12%7%11%11%3%2%6%5%6%22%
201516%8%4%10%13%5%4%7%14%7%12%
20169%5%3%9%10%7%4%10%14%9%20%
Automotive (OEM)Tech B2BEntertainmentTech B2CFinance and InsuranceBusinessCPGTravelFood and drinkHealth and fitnessOther
201415%12%7%11%11%3%2%6%5%6%22%
201516%8%4%10%13%5%4%7%14%7%12%
20169%5%3%9%10%7%4%10%14%9%20%
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The graph shows the distribution of native advertising spending in the United States from 2014 to 2016, by industry. It was found that the travel vertical's native ad spend accounted for 10 percent of total native advertising expenditures studied by the source in 2016.
Show more
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