Distribution of native advertising spending in the United States from 2014 to 2016, by industry

Native ad spend share in the U.S. 2014-2016, by vertical The graph shows the distribution of native advertising spending in the United States from 2014 to 2016, by industry. It was found that the travel vertical's native ad spend accounted for 10 percent of total native advertising expenditures studied by the source in 2016.
Show more
Loading statistic...
Automotive (OEM)Tech B2BEntertainmentTech B2CFinance and InsuranceBusinessCPGTravelFood and drinkHealth and fitnessOther
201415%12%7%11%11%3%2%6%5%6%22%
201516%8%4%10%13%5%4%7%14%7%12%
20169%5%3%9%10%7%4%10%14%9%20%
Automotive (OEM)Tech B2BEntertainmentTech B2CFinance and InsuranceBusinessCPGTravelFood and drinkHealth and fitnessOther
201415%12%7%11%11%3%2%6%5%6%22%
201516%8%4%10%13%5%4%7%14%7%12%
20169%5%3%9%10%7%4%10%14%9%20%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment

Description

Source

More information

The graph shows the distribution of native advertising spending in the United States from 2014 to 2016, by industry. It was found that the travel vertical's native ad spend accounted for 10 percent of total native advertising expenditures studied by the source in 2016.
Show more
Release date
April 2017
Region
United States
Survey time period
2014 to 2016
Special properties
based on data from native advertising platform Nativo; broader market metrics may vary
More information
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Digital advertising formats in the U.S."
  • Overview
The most important statistics
  • Video advertising
  • Display advertising
  • Search advertising
  • Consumer attitudes
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics on the topic
Topics
About Statista
Learn more about how Statista can support your business.
Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News