U.S. businesses marketing budget share 2020, by category

In February 2020, chief marketers involved in various industries in the United States were asked about the share of their company's budget devoted to marketing efforts. According to the results of the survey, marketers from the CPG vertical said they spent 18.1 percent of their overall budgets on marketing.

Share of budgets devoted to marketing according to CMOs in the United States as of February 2020, by industry

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Sources

Release date

February 2020

Region

United States

Survey time period

February 2020

Number of respondents

2,757 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

Question: "What percentage of your firm's overall budget does marketing currently account for?"

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