• Perception of Mexico as a brand by category 2017

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This statistic presents the results of a survey conducted to find out people's perceptions about a country's brand, based on several factors such as awareness, visitation and advocacy. When asked how they would rate Mexico as a brand, 72 percent of respondents stated that the country had an attractive tourism industry.

Perception of Mexico as a brand in 2017, by category

	Share of respondents
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Release date

October 2017

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Region

Mexico

Survey time period

2017

Number of respondents

2,500 respondents

Age group

21-65 years

Special properties

frequent travellers for business and pleasure from 15 countries

Method of interview

Questionnaire

Supplementary notes

The countries surveyed include: Australia, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom and United States. Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visitation and advocacy. The six dimensions measured for each country were: Value systems, Made In, Tourism, Culture and Patrimony, Living Quality and Business Competence.