• Perception of Mexico as a brand by category 2017

Try our corporate solution for free!

(212) 419-8294

vianny.gutierrez-cruz@statista.com

This statistic presents the results of a survey conducted to find out people's perceptions about a country's brand, based on several factors such as awareness, visitation and advocacy. When asked how they would rate Mexico as a brand, 72 percent of respondents stated that the country had an attractive tourism industry.

Perception of Mexico as a brand in 2017, by category

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

October 2017

More information

Region

Mexico

Survey time period

2017

Number of respondents

2,500 respondents

Age group

21-65 years

Special properties

frequent travellers for business and pleasure from 15 countries

Method of interview

Questionnaire

Supplementary notes

The countries surveyed include: Australia, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom and United States. Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visitation and advocacy. The six dimensions measured for each country were: Value systems, Made In, Tourism, Culture and Patrimony, Living Quality and Business Competence.