Panama: tourism industry perception in 2017, by category

This statistic shows the perception of the tourism industry in Panama in 2017 by foreign visitors, broken down by category. During the survey, 59 percent of the respondents said they found the accommodation options in Panama attractive.

Perception of the tourism industry in Panama in 2017, by category

Share of respondents
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Sources

Release date

October 2017

Region

Central and South America, Panama

Survey time period

2017

Number of respondents

2,500 respondents

Age group

21-65

Special properties

frequent travellers for business and pleasure from 15 countries

Method of interview

Questionnaire

Supplementary notes

The countries surveyed include: Australia, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom and United States.
Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visitation and advocacy. The six dimensions measured for each country were: Value systems, Made In, Tourism, Culture and Patrimony, Living Quality and Business Competence.

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