Perception of Panama's expertise 2019

Food and beverages was the category on which Panama is most expert at, according to a survey conducted in 2019 to find out people's perceptions about a country's brand. Retail and financial services were also chosen as major areas of expertise of Panama, based on the same survey. Each of these categories were chosen by at least 25 percent of respondents.

Perception of the expertise of Panama as country in 2019, by category

Characteristic	Share of respondents
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Release date

June 2020

More information

Region

Panama

Survey time period

Q1 and Q2, 2019

Number of respondents

2,000 respondents*

Age group

21-65

Method of interview

Questionnaire

Supplementary notes

* Global sample distributed as follows:
North America: 25%
Latin America: 29%
Europe: 20%
Middle East and Africa: 12%
Far East: 14%
To participate in the survey, respondents had to be "aware of and familiar with at least 7 countries covered" and had to "have traveled internationally at least once in the last year, mix of business and/or leisure".
Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visit, and recommendation. The six dimensions measured for each country were: Value systems, Made In, Tourism, Heritage & Culture, Quality of Life, and Business Potential.

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