Share of internet users buying clothing ad sportswear online 2016, by age group

This statistic illustrates the share of internet users who shopped for clothes and sportswear online in Italy in 2016, by age group. According to data, teenagers and young adults were the most likely age groups to shop online: about one in five internet users aged between 16 and 34 years had purchased clothing or sportswear online in 2016. By contrast, only three percent of respondents over 75 had shopped for clothing online.

Share of internet users who shopped for clothing and sportswear online in Italy in 2016, by age group

Share of internet users
16-24 years22%
25-34 years21%
35-44 years18%
45-54 years14%
55-64 years7%
65-74 years4%
Over 75 years3%
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Source

Release date

August 2017

Region

Italy

Survey time period

2016

Age group

16 years and older

Special properties

internet users

Method of interview

Face-to-face interviews, telephone interviews

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Statistics on "Clothing industry: consumers' behavior in Italy"

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