Honda brand: ad spend in the U.S. 2016

The timeline presents data on Honda Motor advertising spending on Honda in the United States in 2015 and 2016. Honda invested 475 million U.S. dollars in advertising the Honda automobile brand in 2016, up from 388 million a year earlier.

Honda Motor advertising spending on Honda brand in the United States in 2015 and 2016 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

June 2017

More information

Region

United States

Survey time period

2015 and 2016

Special properties

measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figure for 2011 comes from AdAge's earlier article.

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