Most indispensable household items in the Netherlands 2015

The statistic illustrates the top 10 most indispensable household items in the Netherlands in 2015. As of 2015, approximately 30 percent of the respondents indicated they believe that Dreft (Fairy) of multinational P&G is an indispensable brand which they would not like to see disappear. Robijn ended in second place, with roughly 25 percent of the respondents naming it as indispensable, whereas Kliko (Klinkenberg and Koster) could be found back in third place, with 23 percent.

Top 10 most indispensable household items in the Netherlands in 2015*

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Release date

September 2015



Survey time period

June 2015

Number of respondents

1,211 respondents

Special properties

Dutch consumers

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: ''Welke merken wilt u absoluut niet missen?'' (English: ''What brands do you absolutely not want to miss?'')

The source states: ''indispensability based on scores. This score is the percentage of respondents who would be sad if the indicated brand disappears. The higher the score, the stronger the feeling of a brand's indispensability by the respondents''.

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Statistics on "Demographics of the Netherlands"

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