In 2020, the annual consumption volume of chocolate products in Japan amounted to around 2.1 kg per person, an increase from around 1.8 kg in 2011. The domestic consumption of chocolate increased steadily in the last decade, reaching a record high in 2018.
Chocolate in Japan: A flavorful selection
The Japanese chocolate market is a diversified one, be it in packaging, product appearance or flavor. While chocolate in pouches and bags were the best-selling products in the retail sector, manufacturers often introduced sophisticated boxed assortments to match more formal occasions in a culture of food gift-giving and souvenirs.
Additionally, the spectrum of flavors inspired by the traditional food culture characterize the domestic industry. While dark, milk and white chocolate represent the staple products of the global market, Japanese manufacturers set no limits to the possibilities. Apart from market favorites like matcha or cheesecake, seasonal chocolate flavors like pumpkin or sweet potato were big sellers at retailers.
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CCAJ. (January 23, 2022). Annual per capita consumption volume of chocolate products in Japan from 2011 to 2020 (in kilograms) [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/745997/japan-chocolate-consumption-per-person/
CCAJ. "Annual per capita consumption volume of chocolate products in Japan from 2011 to 2020 (in kilograms)." Chart. January 23, 2022. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/745997/japan-chocolate-consumption-per-person/
CCAJ. (2022). Annual per capita consumption volume of chocolate products in Japan from 2011 to 2020 (in kilograms). Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/745997/japan-chocolate-consumption-per-person/
CCAJ. "Annual per Capita Consumption Volume of Chocolate Products in Japan from 2011 to 2020 (in Kilograms)." Statista, Statista Inc., 23 Jan 2022, https://www.statista.com/statistics/745997/japan-chocolate-consumption-per-person/
CCAJ, Annual per capita consumption volume of chocolate products in Japan from 2011 to 2020 (in kilograms) Statista, https://www.statista.com/statistics/745997/japan-chocolate-consumption-per-person/ (last visited October 16, 2024)
Annual per capita consumption volume of chocolate products in Japan from 2011 to 2020 (in kilograms) [Graph], CCAJ, January 23, 2022. [Online]. Available: https://www.statista.com/statistics/745997/japan-chocolate-consumption-per-person/