Main sources of information used for travel to Iceland 2016, by market area
This statistic shows the results of a survey conducted with international tourists in Iceland in the summer of 2016, regarding the sources of information that they used when deciding to travel to Iceland, by market area. Of respondents from Britain, almost 89 percent said that they mainly used the internet in the form of web sites, blogs and social media to inform themselves before traveling to Iceland. The second most popular source of information among international tourists from Asia that year were brochures and handbooks.
