Share of U.S. consumers who purchased cosmetics at national retailers 2017, by age

This statistic presents the share of U.S. consumers who purchased cosmetics at a larger national/regional retailer in the past 3 months as of May 2017, sorted by age group. The survey revealed that 80 percent of respondents aged 45 to 54 years purchased 76 to 100 percent of their cosmetics from larger national/regional retailers.

Percentage of consumers in the United States who purchased cosmetics at national/regional retailers in the past 3 months as of May 2017, by age group

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Sources

Release date

May 2017

Region

United States

Survey time period

May 2017

Number of respondents

176 respondents

Age group

25 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Approximately what percent of cosmetics purchases that you typically make while shopping in a store are at larger national or regional retailers?"
The data is provided by the "ShopTalk Survey" a monthly survey series conducted by Vantiv and Socratic Technologies.

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