Try our corporate solution for free!
+1 (212) 419-5770

Brazil: most popular social network apps 2017

More than nine out of ten Brazilian internet users who participated in a survey in June 2017 stated that they used WhatsApp. Facebook and Instagram apps were mentioned by 86 percent and 60 percent of respondents respectively.

A Brazilian favorite

WhatsApp's popularity in Brazil has led inhabitants of the South American country to nickname it “Zap Zap” or simply “Zap”. A recent survey shows that 91 percent of Brazilians who own smartphones claimed to utilize the messaging app every day, all day long. And that is not just for texting: the usage of WhatsApp for voice calls has increased in Brazil lately. In 2019, almost two thirds (65 percent) of smartphone users in the country claimed to use the app’s voice over IP (VoIP) function.

Increasing competition

Along with WhatsApp, other mobile messaging apps have been appearing more often on the screens of smartphones in Brazil. That includes Facebook Messenger and, most notably, Telegram. Still less than two thirds (63 percent) of Brazilian smartphone owners who participated in a 2019 survey stated that they used Telegram all day long or almost.

Most used social network apps in Brazil as of June 2017

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

August 2017



Survey time period

June 2017

Number of respondents

2,000 internet users

Age group

16 to 64 years

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
Multiple answers were possible.
The source does not specify the age of respondents or the date of survey.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Internet usage in Brazil"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.