Global attractiveness score reached by favorite brands and shops in France 2018

This graph shows a ranking of preferred brands and shops in France according to a survey conducted in June 2018, by measuring the global attractiveness score. The supermarket chain Grand Frais, specialized in fresh products, occupied the first position of this ranking, with a global attractiveness score of more than 85 on a scale of 100 points.

Ranking of preferred brands and shops in France in 2018, by global attractiveness score*

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Source

Release date

October 2018

Region

France

Survey time period

2018

Number of respondents

> 7.500

Method of interview

Online survey

Supplementary notes

* Score on a scale from 0 to 100 points

The interviewees rated the brands and shops based on the general perception of the company as well as on 11 specific characteristics (price, quality of products, choice etc.). For more information, please have a look at the methodology of the report.

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