Global attractiveness of preferred brands and shops in France 2019

This graph shows a ranking of preferred brands and shops in France according to a study published in December 2019, by measuring the global attractiveness score. The French sports and leisure retailing company Decathlon, occupied the first position of this ranking, with a global attractiveness score of more than 85 on a scale of 100 points. It was followed by Picard, with a score of 85.6 points.

Ranking of preferred brands and shops in France in 2019, by global attractiveness score

Characteristic	Global attractiveness score
Decathlon	85.9
Picard	85.6
Grand Frais	84
Leroy-Merlin	84
Fnac	84
Biocoop	84
Yves Rocher	83.9
Cultura	83.5
Amazon	83.3
Galeries Lafayette	83.2

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Release date

December 2019

More information

Region

France

Survey time period

2019

Number of respondents

> 4,500

Method of interview

Online survey

Supplementary notes

Score on a scale from 0 to 100 points

The source adds the following information: "Participants are asked to rate the brands they attend, assigning an average score as well as a score on each of the key dimensions of the offer (price, choice, service, etc.). The results are then compiled to establish a worldwide ranking of 500 stores, i.e. more than 100 stores in France."

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French

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