Annual growth of the loyalty program market size in Japan FY 2014-2022

This statistic depicts the year-on-year change of the reward point service market size in Japan in fiscal year 2014 and 2017 with forecasts until 2022. In fiscal year 2017, the value of issued reward points for the loyalty program market grew by five percent compared to the previous fiscal year.

Year-on-year change of the loyalty program market size in Japan from fiscal year 2014 to 2022

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Release date

July 2018



Survey time period

fiscal year 2014 to 2017; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

the market size is based on the total amount of reward points issued

Supplementary notes

Research targets were service providers, website operators of loyalty programs, and rewarding point issuers.
Loyalty programs or point reward services include those services where customers can use reward points within the specifies member companies and groups, as well as those services where the points can be used through aligned member companies across the industries (common point reward services).

The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.
Data prior to FY 2016 comes form previous reporting.

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