Mobile internet ad expenditure as share of total media ad spending Japan 2014-2020

The statistic illustrates the mobile internet advertising spending as share of total media advertising spending in Japan from 2014 to 2020. In 2015, mobile internet ad spending accounted for 9.5 percent of the total media advertising expenditure in Japan. In 2020, the share was estimated to reach about 22.6 percent.

Mobile internet advertising spending as share of total media advertising spending in Japan from 2014 to 2020

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Source

Release date

March 2016

Region

Japan

Survey time period

2014 to 2020

Special properties

includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets

Supplementary notes

*Estimates, based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Total media advertising spending includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV.

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