Mobile internet ad expenditure as share of total media ad spending Japan 2014-2020

Mobile internet advertising spending as share of total media advertising spending in Japan from 2014 to 2020

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Release date

March 2016

Region

Japan

Survey time period

2014 to 2020

Special properties

includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets

Supplementary notes

*Estimates, based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Total media advertising spending includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV.

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