Japan: share of time spent with major media among adults by type 2017

The statistic illustrates the share of time spent per day with major media among adults in Japan in 2017, broken down by media type. That year, the share of time spent with television was estimated to account for approximately 47.2 percent, while the share of digital media reached about 43.3 percent.

Share of time spent per day with major media among adults in Japan in 2017, by type of media

Characteristic	Share of time spent per day
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Release date

June 2017

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Region

Japan

Survey time period

2017

Supplementary notes

*Excludes digital.
In this data, adults are considered 18 years and older.
Figures are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Time spent with each medium includes all time spent with that medium. regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop.

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