Types of floral sales to be emphasized over the next year in the U.S. 2015

This statistic features the type of floral sales that consumers intend to emphasize over the next year in the United States in 2015. In that year, 69 percent of U.S. consumers stated that they intend to emphasize their holiday floral sales over the next year.

Types of floral sales consumers intend to emphasize over the next year in the United States in 2015

Type of floral sale to be emphasized
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Release date

August 2016


United States

Survey time period


Supplementary notes

The research represents buying decisions for nearly 15,000 stores and nearly $3 billion in floral product sales. The respondents represent broad business sectors involved in floral mass-marketing, including chain supermarkets, independent supermarkets, other mass marketers (including super-discounters and wholesale clubs) and grocery/service wholesalers. Given the ample floral sales representation of the survey, the broad sector representation of the respondents and the large number of stores represented, the survey findings in this report are generally reflective of the perspectives and practices of floral buyers in the U.S. mass-market floral industry.
* Occasion sales are anniversaries, birthdays, etc.

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Statistics on "U.S. apparel and footwear consumer behavior"

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