U.S. consumer belief that social media has increased brand accountability 2017

Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017

by J. Clement, last edited Sep 18, 2017
U.S. consumer belief that social media has increased brand accountability 2017 This statistic presents the ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017. According to the findings, 80 percent of consumers reported that social media allowed them to uncover unfair treatment by brands, and another 75 percent had stated that it provided them consumer power over brands.
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Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017

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