U.S. consumer reasons calling out brands on social media 2017

Reasons why consumers in the United States call out brands on social media as of July 2017

U.S. consumer reasons calling out brands on social media 2017 This statistic presents the reasons why consumers in the United States call out brands on social media as of July 2017. According to the findings, 60 percent of consumers reported that they had called out brands on social media due to dishonest behavior. Additionally, 57 percent of consumers stated their reason was due to in-person rudeness, while 31 percent said that online rudeness was their cause of calling out brands.
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Reasons why consumers in the United States call out brands on social media as of July 2017

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Share of respondents
Dishonesty60%
Bad customer service59%
Rudeness (In-Person)57%
Bad product experience45%
Overcharging35%
Unresponsiveness32%
Rudeness (online)31%
Too political14%
Share of respondents
Dishonesty60%
Bad customer service59%
Rudeness (In-Person)57%
Bad product experience45%
Overcharging35%
Unresponsiveness32%
Rudeness (online)31%
Too political14%
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This statistic presents the reasons why consumers in the United States call out brands on social media as of July 2017. According to the findings, 60 percent of consumers reported that they had called out brands on social media due to dishonest behavior. Additionally, 57 percent of consumers stated their reason was due to in-person rudeness, while 31 percent said that online rudeness was their cause of calling out brands.
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Release date
August 2017
Region
United States
Survey time period
July 10 to July 14, 2017
Number of respondents
1,003 respondents
Method of interview
Online survey
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