U.S. consumer benefits of calling out brands on social media 2017

This statistic presents what consumers in the United States hope to gain by calling out brands on social media as of July 2017. According to the findings, 70 percent of consumers hoped to raise awareness among consumers by calling out brands on social media, while 55 percent reported that they only wished to receive an apology or solution to the problem caused by the brand.
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Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
Share of respondents
Raise awareness among consumers70%
An apology/solution55%
Raise awareness among media51%
A refund38%
A discount19%
Nothing3%
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