U.S. consumer benefits of calling out brands on social media 2017

Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017

U.S. consumer benefits of calling out brands on social media 2017 This statistic presents what consumers in the United States hope to gain by calling out brands on social media as of July 2017. According to the findings, 70 percent of consumers hoped to raise awareness among consumers by calling out brands on social media, while 55 percent reported that they only wished to receive an apology or solution to the problem caused by the brand.
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Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017

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Share of respondents
Raise awareness among consumers70%
An apology/solution55%
Raise awareness among media51%
A refund38%
A discount19%
Nothing3%
Share of respondents
Raise awareness among consumers70%
An apology/solution55%
Raise awareness among media51%
A refund38%
A discount19%
Nothing3%
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This statistic presents what consumers in the United States hope to gain by calling out brands on social media as of July 2017. According to the findings, 70 percent of consumers hoped to raise awareness among consumers by calling out brands on social media, while 55 percent reported that they only wished to receive an apology or solution to the problem caused by the brand.
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Release date
August 2017
Region
United States
Survey time period
July 10 to July 14, 2017
Number of respondents
1,003 respondents
Method of interview
Online survey
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