Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical

Average U.S. brand response rate on social media 2017, by vertical This statistic presents the average brand response rate on social media in the United States as of the third quarter of 2017, by vertical. According to the findings, the retail industry had an average response rate of 16 percent to communicating back to their consumers on social media, while the consumer goods industry reported in 14 percent.
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Average response rate
Utilities18%
Retail16%
Consumer Goods14%
Banking/Finance13%
Travel/Hospitality12%
Internet/Technology11%
Marketing/Advertising11%
Automotive11%
Real Estate10%
Healthcare9%
Professional Services9%
Government8%
Education7%
Nonprofit7%
Media/Entertainment6%
Average response rate
Utilities18%
Retail16%
Consumer Goods14%
Banking/Finance13%
Travel/Hospitality12%
Internet/Technology11%
Marketing/Advertising11%
Automotive11%
Real Estate10%
Healthcare9%
Professional Services9%
Government8%
Education7%
Nonprofit7%
Media/Entertainment6%
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Description Source More information
This statistic presents the average brand response rate on social media in the United States as of the third quarter of 2017, by vertical. According to the findings, the retail industry had an average response rate of 16 percent to communicating back to their consumers on social media, while the consumer goods industry reported in 14 percent.
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Release date
November 2017
Region
United States
Survey time period
Q3 2017

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