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Share of U.S. consumers who took advantage of loyalty offers 2016, by age

This statistic shows share of U.S. consumers who took advantage of loyalty programs in 2016, by age. The survey revealed that 25 percent of 18 to 29 year olds take advantage of loyalty offers multiple times a week.

Share of U.S. consumers who took advantage of loyalty offers in 2016, by age

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Sources

Release date

January 2017

Region

United States

Survey time period

August 8 to 20, 2016

Number of respondents

total survey n=1,000

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "[loyalty offers] How often do you take advantage of the following kinds of discounts or deals?"
Original item: "rewards programs (e.g. in supermarkets)"

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