Brazil: reasons for SME e-commerce sales growth expectations 2016-2017

This statistic presents the results of a survey carried out among micro, small and medium enterprises (MSME) of the e-commerce market in Brazil to find out about their sales growth expectations in 2016 and 2017. When asked about the main reasons for their growth expectations for e-commerce sales in 2017, 76 percent of the companies surveyed stated their sales growth expectations were based on the perception of increased security in online sales.

Main reasons why micro, small and medium enterprises (MSME) in the e-commerce business in Brazil expected online sales growth in 2016 and 2017

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Release date

February 2017



Survey time period

2016 and 2017

Number of respondents

512 Entrepreneurs*

Age group

16 years and older

Supplementary notes

* Respondents represented micro, small and medium enterprises (MSME) of the e-commerce market in Brazil.
The source does not specify the age span of respondents or the date of survey.

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