Consumer complaints when ordering pizza in South Korea 2016

This statistic presents the consumer complaints when ordering pizza from the top five pizza brands in South Korea as of October 2016. During the survey period, about 36.6 percent of respondents replied that the payment/order process was too complicated.

Consumer complaints when ordering pizza from the top five pizza brands in South Korea as of October 2016

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Sources

Release date

March 2017

Region

South Korea

Survey time period

October 13-26, 2016

Number of respondents

1,250 (250 per brand)*

Method of interview

Online survey

Supplementary notes

* Survey participants: consumers of the top five pizza brands in South Korea who have purchased and used the delivery service more than twice in the past six months.

Top five brands were based on market share in 2015: Domino's Pizza, Mr. Pizza, Papa John's Pizza, Pizza Etang and Pizza Hut.

Figures have been translated from Korean.

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