Noticing advertisements in web papers after payment implementation in Norway 2016

This statistic shows the result of a survey on noticing advertisements in local online newspapers after their payment implementation in Norway in 2016. During the period under consideration, most of respondents (44.3 percent) stated to notice advertisements after the online newspaper has implemented user payments nearly just as much. The share of individuals who notice advertisements very much more than before was 2.5 percent.

Do you have the impression that you notice advertisements more often after the online newspaper has implemented user payment?

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Sources

Release date

September 2017

Region

Norway

Survey time period

2016*

Number of respondents

400 respondents

Special properties

digital subscription readers of four local newspapers

Method of interview

Online survey

Supplementary notes

* The source does not specify the date of the survey. Thus, the year 2016 is assumed.

Percentage points exceeding 100 percent are probably due to rounding.

This question was phrased by the source as follows: "Har du inntrykk av at du legger mer merke til annonsene etter at nettavisen innførte brukerbetaling?"

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