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U.S. retailers suggesting alternative products in triggered e-mails 2013-2016

Share of cart abandonment triggered e-mail senders who suggest alternative products in those messages in the United States from 2013 to 2016

by A. Guttmann, last edited Oct 27, 2017
U.S. retailers suggesting alternative products in triggered e-mails 2013-2016 This statistic presents the share of cart abandonment triggered e-mail senders who suggest alternative products in those messages in the United States from 2013 to 2016. In 2016, 67 percent of responding retailers said they did include suggestions of alternative items to those left in abandoned online shopping carts in the triggered e-mail messages they sent afterwards.
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Share of cart abandonment triggered e-mail senders who suggest alternative products in those messages in the United States from 2013 to 2016

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Statistics on "E-mail usage in the United States"
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