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Mobile application: user retention rate 2012-2018
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Mobile application: user retention rate 2012-2018
Mobile application user retention rate worldwide from 2012 to 2018
The statistic shows the user retention rate of mobile applications worldwide from 2012 to 2018. In the most recently measured period, 38 percent of users returned to an application 11 times and more.
Mobile application user retention rate worldwide from 2012 to 2018
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Description
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More information
The statistic shows the user retention rate of mobile applications worldwide from 2012 to 2018. In the most recently measured period, 38 percent of users returned to an application 11 times and more.
Show more- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- Worldwide
- Survey time period
- 2012 to 2018
- Method of interview
- Online interview
- Supplementary notes
- * The retention rate, according to the source, refers to the percentage of users who use an app 11 times or more.
Source
- Show sources information
- Show publisher information
- Release date
- April 2018
More information
- Region
- Worldwide
- Survey time period
- 2012 to 2018
- Method of interview
- Online interview
- Supplementary notes
- * The retention rate, according to the source, refers to the percentage of users who use an app 11 times or more.
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- Worldwide mobile app revenues in 2015, 2016 and 2020, by region (in billion U.S. dollars)
- Worldwide app revenue in 2016 and 2021, by category (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
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