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Mobile apps: user retention rate 2012-2019
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Mobile apps: user retention rate 2012-2019
Mobile application user retention rate worldwide from 2012 to 2019
by J. Clement,
last edited
Jun 11, 2019
The statistic shows the user retention rate of mobile applications worldwide from 2012 to 2019. In the most recently measured period, 32 percent of users returned to an application 11 times and more. This represents a stark decrease from the 38 percent in the pervious year.
Mobile application user retention rate worldwide from 2012 to 2019
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by J. Clement,
last edited
Jun 11, 2019
The statistic shows the user retention rate of mobile applications worldwide from 2012 to 2019. In the most recently measured period, 32 percent of users returned to an application 11 times and more. This represents a stark decrease from the 38 percent in the pervious year.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2019
- Region
- Worldwide
- Survey time period
- 2012 to 2019
- Number of respondents
- 12,000 respondents
- Special properties
- data is based on Localytics platform, wider industry metrics may vary
- Supplementary notes
- * The retention rate, according to the source, refers to the percentage of users who use an app 11 times or more.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2019
More information
- Region
- Worldwide
- Survey time period
- 2012 to 2019
- Number of respondents
- 12,000 respondents
- Special properties
- data is based on Localytics platform, wider industry metrics may vary
- Supplementary notes
- * The retention rate, according to the source, refers to the percentage of users who use an app 11 times or more.
Other statistics on the topic
Mobile app usage
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Statistics on "Mobile app usage"
- Market metrics
The most important statistics
- Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. dollars)Total global mobile app revenues 2014-2023
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- Total value of global consumer spend on mobile apps as of 2nd quarter 2019 (in billion U.S. dollars)Mobile app consumer spend on mobile apps Q2 2019
- Average consumer spend on mobile apps per smartphone as of 2nd quarter 2019 (in U.S. dollars)Quarterly consumer spend on mobile apps per user 2019
- Mobile app store revenues for gaming and non-gaming apps worldwide during 1st half 2019 (in billion U.S. dollars)Global gaming and non-gaming app store revenues H1 2019
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)Annual number of global mobile app downloads 2017-2022
- Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)Annual number of global mobile app downloads 2014-2023, by region
- Countries with the highest number of mobile app downloads from 2016 to 2018 (in billions)Leading countries ranked by mobile app store downloads 2016-2018
- App stores
The most important statistics
- Distribution of free and paid apps in the Apple App Store and Google Play as of June 2019Free and paid app distribution for Android and iOS 2019
- Global mobile app sales revenue distribution between the Apple App Store and Google Play from 2012 to 2018App spend distribution between Apple App Store and Google Play 2012-2018
- Number of available apps at Google Play from 2nd quarter 2015 to 2nd quarter 2019Google Play: number of available apps as of Q2 2019
- Number of available apps in the Apple App Store from 1st quarter 2015 to 2nd quarter 2019Apple App Store: number of available apps as of Q2 2019
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 2nd quarter 2019Amazon Appstore: number of available apps as of Q2 2019
- Most popular Google Play app categories as of 1st quarter 2019, by share of available appsMost popular Google Play app categories 2019
- Most popular Apple App Store categories in May 2019, by share of available appsMost popular Apple App Store categories 2019
- Market leaders
The most important statistics
- Mobile audience reach of leading smartphone apps in the United States as of May 2019Reach of most popular U.S. smartphone apps 2019
- Market reach of the most popular mobile app categories in the United States as of March 2019Leading mobile app categories in the United States 2019, by reach
- Market reach of the most popular Android app categories worldwide as of June 2018Leading Android app categories worldwide 2018
- Market reach of the most popular Android app categories in the United States as of June 2018Leading Android app categories in the United States 2018
- Market reach of the most popular Android apps in the United States as of June 2018Leading Android app reach in the United States 2018
- Market reach of the most popular Android retail apps in the United States as of June 2018Leading Android shopping app reach in the United States 2018
- Market reach of the most popular Android gaming apps in the United States in 2nd quarter 2018Leading Android gaming app reach in the U.S. Q2 2018
- Market reach of the most popular Apple iOS app categories worldwide as of June 2018Leading iOS app categories worldwide 2018
- User engagement
The most important statistics
- Mobile application user retention rate worldwide from 2012 to 2019Mobile apps: user retention rate 2012-2019
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by categoryMobile app user retention rate 2018, by category
- Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by verticalGlobal mobile app three month user retention rates 2018, by vertical
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018Global mobile app three month user retention and churn 2018
- Average monthly launches for mobile apps worldwide as of 2nd half 2018Average monthly app launches as of H2 2018
- Average monthly time spent in-app as of 2nd half 2018, by vertical (in minutes.seconds)Average monthly in-app time as of H2 2018, by vertical
- Average monthly launches for mobile apps worldwide as of 2nd half 2018, by verticalAverage app launches per month H2 2018, by vertical
- Average time between last app session and app uninstall worldwide as of July 2018, by type (in days)Average app uninstall time worldwide 2018, by type
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Statistics on "Mobile app usage"
- Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. dollars)
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)
- Total value of global consumer spend on mobile apps as of 2nd quarter 2019 (in billion U.S. dollars)
- Average consumer spend on mobile apps per smartphone as of 2nd quarter 2019 (in U.S. dollars)
- Mobile app store revenues for gaming and non-gaming apps worldwide during 1st half 2019 (in billion U.S. dollars)
- Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)
- Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)
- Countries with the highest number of mobile app downloads from 2016 to 2018 (in billions)
- Number of iOS and Google Play mobile app downloads worldwide from 3rd quarter 2016 to 2nd quarter 2019 (in billions)
- Distribution of free and paid apps in the Apple App Store and Google Play as of June 2019
- Global mobile app sales revenue distribution between the Apple App Store and Google Play from 2012 to 2018
- Number of available apps at Google Play from 2nd quarter 2015 to 2nd quarter 2019
- Number of available apps in the Apple App Store from 1st quarter 2015 to 2nd quarter 2019
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 2nd quarter 2019
- Most popular Google Play app categories as of 1st quarter 2019, by share of available apps
- Most popular Apple App Store categories in May 2019, by share of available apps
- Mobile audience reach of leading smartphone apps in the United States as of May 2019
- Market reach of the most popular mobile app categories in the United States as of March 2019
- Market reach of the most popular Android app categories worldwide as of June 2018
- Market reach of the most popular Android app categories in the United States as of June 2018
- Market reach of the most popular Android apps in the United States as of June 2018
- Market reach of the most popular Android retail apps in the United States as of June 2018
- Market reach of the most popular Android gaming apps in the United States in 2nd quarter 2018
- Market reach of the most popular Apple iOS app categories worldwide as of June 2018
- Market reach of the most popular Apple iOS app categories in the United States as of June 2018
- Market reach of the most popular Apple iOS apps in the United States as of June 2018
- Market reach of the most popular Apple iOS retail apps in the United States as of June 2018
- Market reach of the most popular Apple iOS gaming apps in the United States in 2nd quarter 2018
- Most popular global mobile messenger apps as of July 2019, based on number of monthly active users (in millions)
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spent
- Leading mobile app publishers in the United States as of March 2019, based on reach
- Mobile application user retention rate worldwide from 2012 to 2019
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by category
- Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018
- Average monthly launches for mobile apps worldwide as of 2nd half 2018
- Average monthly time spent in-app as of 2nd half 2018, by vertical (in minutes.seconds)
- Average monthly launches for mobile apps worldwide as of 2nd half 2018, by vertical
- Average time between last app session and app uninstall worldwide as of July 2018, by type (in days)
- Average time between last app session and app uninstall worldwide as of July 2018, by vertical (in days)
- App categories with the shortest time between last app session and app uninstall worldwide as of July 2018 (in days)
- App categories with the longest time between last app session and app uninstall worldwide as of July 2018 (in days)
- Reinstall share of total app installs worldwide as of May 2018, by region
- Popular places for using smartphone apps in China in 2012
- Time of smartphone app use in China in 2012
- Smartphone app usage frequency in China in 2012
- How often do you use the internet on a computer, smartphone or tablet?*
- How often do you use the internet on a computer, smartphone or tablet?
- Types of smartphone and mobile applications used by Americans in the United States in 2018, by income
- How often do you use the internet on a computer, smartphone or tablet?
- Types of websites and online services used by persons in American households in the United States in 2018, by income
- How often do you use the internet on a computer, smartphone or tablet?
- Share of people with a cyber security application or software in their smartphone in Finland in 2018, by job status
- How often do you use the internet on a computer, smartphone or tablet?
- Share of people with a cyber security application or software in their smartphone in Finland in 2018, by level of education
- Frequency of smartphone users using shopping apps in China in 2017, by type
- How often do you use the internet on a computer, smartphone or tablet?
- Frequency of smartphone users using social media apps in China in 2017, by type
- Market share of water resistant and non-water resistant smartphones in Western Europe in 2015 and 2016
- What brand is your (primarily used) smartphone?
- What do you use the car-smartphone connection for?
- Mobile station modem (MSM) chipset shipments worldwide from 2012 to 2016 (in millions)
- What do you use the car-smartphone connection for?
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