Mobile apps: user retention rate 2012-2019

The statistic shows the user retention rate of mobile applications worldwide from 2012 to 2019. In the most recently measured period, 32 percent of users returned to an application 11 times and more. This represents a stark decrease from the 38 percent in the pervious year.

Mobile application user retention rate worldwide from 2012 to 2019

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Release date

April 2019



Survey time period

2012 to 2019

Number of respondents

12,000 respondents

Special properties

data is based on Localytics platform, wider industry metrics may vary

Supplementary notes

* The retention rate, according to the source, refers to the percentage of users who use an app 11 times or more.

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Statistics on "Mobile app usage"

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