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Mobile application user retention rate worldwide from 2012 to 2018

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Mobile application: user retention rate 2012-2018 The statistic shows the user retention rate of mobile applications worldwide from 2012 to 2018. In the most recently measured period, 38 percent of users returned to an application 11 times and more.
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App retention rate
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App retention rate
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Description Source More information
The statistic shows the user retention rate of mobile applications worldwide from 2012 to 2018. In the most recently measured period, 38 percent of users returned to an application 11 times and more.
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Release date
April 2018
Region
Worldwide
Survey time period
2012 to 2018
Method of interview
Online interview
Supplementary notes
* The retention rate, according to the source, refers to the percentage of users who use an app 11 times or more.

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