Online purchases in Sweden 2018, by type of product

This statistic shows the result of a survey on individuals that purchased products online in Sweden in 2018, categorized by type of product. During the time under consideration, Clothes, shoes and accessories was the most common category to purchase online with 60 percent of the respondents. Toys were bought online by 18 percent of the respondents while Physical media constituted 35 percent.

Which type of products have you purchased online?

Share of respondents
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Source

Release date

August 2018

Region

Sweden

Survey time period

Q2 2018

Number of respondents

2,000 respondents

Age group

15-74 years

Supplementary notes

* Total number of respondents in Sweden, Denmark, Norway and Finland. 2,000 respondents resided in Sweden.

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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