Advertising: most favorable media for investment in Spain in 2015

This statistic shows the opinion among media professionals about most favorable channels for advertising investment in Spain in 2015. According to the results of the survey conducted between June and September 2015, television was the best media to invest in advertising in terms of effectiveness. Digital channels ranked second with approximately 20.5 percent of mentions among respondents.

Most favorable media for advertising investment according to professionals of the sector in Spain in 2015

Share of companies
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Source

Release date

February 2016

Region

Spain

Survey time period

June to September 2015

Number of respondents

437*

Method of interview

CAPI interview, questionnaire

Supplementary notes

* Respondents were selected from the SCOPEN database, which represents approximately 60 to 80 percent of the total number of communication investors in Spain.
For more methodological data, consult the document provided by the source.

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Statistics on "BRICS advertising"

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