Snapchat: leading brand follower add methods 2016-2017

This statistic presents the distribution on new brand followers on Snapchat based on add method from the first quarter of 2016 to the second quarter of 2017. During the most recently measured period, deeplinks have overtaken usernames as the most popular way of following a brand's Snapchat channel - 57 percent of users added a brand via custom deeplink.

Distribution on new brand followers on Snapchat based on add method from 1st quarter 2016 to 2nd quarter 2017

UsernameSnapcodeDeeplinkShared story
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Release date

August 2017



Survey time period

Q1 2016 to Q2 2017

Special properties

based on an analysis of more than 1,100 brands, 32,000 stories and a total of 246,000 Snaps

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Statistics on "Snapchat"

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