Reasons for customers to return to scandal-hit brands in Sweden 2017

Name: Reasons for customers to return to scandal-hit brands in Sweden 2017
Creator: Statista

Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?

by Julia Stoll, last edited Jun 11, 2018

Reasons for customers to return to scandal-hit brands in Sweden 2017

This statistic displays the result of a survey showing the reasons for customers to return to scandal-hit brands in Sweden in 2017. During the survey period, 27 percent of respondents in Sweden stated that they went back to a brand following a scandal primarily because the brand or company committed to changing the practices/issue that led them to boycott the brand/company in the first place.

Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?

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by Julia Stoll, last edited Jun 11, 2018

This statistic displays the result of a survey showing the reasons for customers to return to scandal-hit brands in Sweden in 2017. During the survey period, 27 percent of respondents in Sweden stated that they went back to a brand following a scandal primarily because the brand or company committed to changing the practices/issue that led them to boycott the brand/company in the first place.