This statistic displays the result of a survey showing the reasons for customers to return to scandal-hit brands in Sweden in 2017. During the survey period, 27 percent of respondents in Sweden stated that they went back to a brand following a scandal primarily because the brand or company committed to changing the practices/issue that led them to boycott the brand/company in the first place.
Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?
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YouGov. (August 31, 2017). Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again? [Graph]. In Statista. Retrieved January 26, 2021, from https://www.statista.com/statistics/753764/reasons-for-customers-to-return-to-scandal-hit-brands-in-sweden/
YouGov. "Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?." Chart. August 31, 2017. Statista. Accessed January 26, 2021. https://www.statista.com/statistics/753764/reasons-for-customers-to-return-to-scandal-hit-brands-in-sweden/
YouGov. (2017). Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?. Statista. Statista Inc.. Accessed: January 26, 2021. https://www.statista.com/statistics/753764/reasons-for-customers-to-return-to-scandal-hit-brands-in-sweden/
YouGov. "Thinking about When You Went Back to a Brand following a Scandal, What Did It Take for You to Start Using The Brand Again?." Statista, Statista Inc., 31 Aug 2017, https://www.statista.com/statistics/753764/reasons-for-customers-to-return-to-scandal-hit-brands-in-sweden/
YouGov, Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again? Statista, https://www.statista.com/statistics/753764/reasons-for-customers-to-return-to-scandal-hit-brands-in-sweden/ (last visited January 26, 2021)