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Reasons for customers to return to scandal-hit brands in Sweden 2017

This statistic displays the result of a survey showing the reasons for customers to return to scandal-hit brands in Sweden in 2017. During the survey period, 27 percent of respondents in Sweden stated that they went back to a brand following a scandal primarily because the brand or company committed to changing the practices/issue that led them to boycott the brand/company in the first place.

Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?

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Source

Release date

August 2017

Region

Sweden

Survey time period

June 2 to June 4, 2017

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Panel survey

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