This statistic displays the result of a survey showing the reasons for customers to return to scandal-hit brands in Sweden in 2017. During the survey period, 27 percent of respondents in Sweden stated that they went back to a brand following a scandal primarily because the brand or company committed to changing the practices/issue that led them to boycott the brand/company in the first place.
Reasons for customers to return to scandal-hit brands in Sweden 2017
Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Reasons for customers to return to scandal-hit brands in Denmark 2017
- Leading brands in the Netherlands 2018, ranked by Buzz score
- Main characteristics typical of American Express in England 2018
- UK: subscribers to leading sporting goods retailers brand YouTube channels 2019
- Main characteristics typical of Grosvenor Casinos in England 2018
- Opinions on ads shown next to offensive content in Finland 2018
- Main characteristics typical of Bet365 in England 2018
- Main characteristics typical of Fun88 in England 2018
- Opinions on ads shown next to relevant content in Sweden 2018
- UK: subscribers to leading housing services brand YouTube channels 2019
- Main characteristics typical of Standard Chartered in England 2018
- Opinions on ads shown next to relevant content in Denmark 2018
- Opinions on ads shown next to offensive content in Germany 2018
- Opinions on ads shown next to offensive content in Norway 2018
- UK: subscribers to leading game developer brand YouTube channels 2018
- Expectations of brands among Hispanic mothers in the United States in 2012
- Reasons for boycotting a brand in Sweden 2017
- Attitude towards brands using ethnic language among Chinesa and Asian Canadians 2015
- Ranking of most reputable festivals in Sweden 2016
- Ranking of digital newspaper brands in Denmark 2016, by image score
YouGov. (August 31, 2017). Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again? [Graph]. In Statista. Retrieved December 07, 2019, from https://www.statista.com/statistics/753764/reasons-for-customers-to-return-to-scandal-hit-brands-in-sweden/
YouGov. "Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?." Chart. August 31, 2017. Statista. Accessed December 07, 2019. https://www.statista.com/statistics/753764/reasons-for-customers-to-return-to-scandal-hit-brands-in-sweden/
YouGov. (2017). Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?. Statista. Statista Inc.. Accessed: December 07, 2019. https://www.statista.com/statistics/753764/reasons-for-customers-to-return-to-scandal-hit-brands-in-sweden/
YouGov. "Thinking about When You Went Back to a Brand following a Scandal, What Did It Take for You to Start Using The Brand Again?." Statista, Statista Inc., 31 Aug 2017, https://www.statista.com/statistics/753764/reasons-for-customers-to-return-to-scandal-hit-brands-in-sweden/
YouGov, Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again? Statista, https://www.statista.com/statistics/753764/reasons-for-customers-to-return-to-scandal-hit-brands-in-sweden/ (last visited December 07, 2019)