• YouTube advertising CPV by generation 2016 l Statistic

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This statistic presents the YouTube advertising cost-per-view (CPV) worldwide in 2016, by generation. According to the findings, the average CPV of YouTube ads viewed by Millennials on desktop amounted to approximately 0.05 U.S. dollars that year.

YouTube advertising cost-per-view (CPV) worldwide in 2016, by generation (in U.S. dollars)

Characteristic	Desktop	Phone	Tablet
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Release date

September 2017

More information

Region

United States

Survey time period

2016

Special properties

YouTube campaigns across 25 industries in the U.S.

Supplementary notes

Millennials aged 18 to 34;
Generation X aged 35 to 54;
Baby Boomers aged 55 and over.
Figures have been rounded.

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