Display ad in-target rates in the U.S. in Q2 2017, by device & vertical

Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry

Display ad in-target rates in the U.S. in Q2 2017, by device & vertical The statistic presents the display advertising in-target rates in the United States in the second quarter of 2017, by device and industry. It was found that 42 percent of desktop digital ads from the CPG sector reached their intended audiences, while the same was true for 50 percent of mobile CPG ads.
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Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry

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MobileDesktop
CPG50%42%
Health50%60%
Retail53%48%
Auto61%53%
Media and entertainment65%64%
Finance67%59%
Telecom71%61%
MobileDesktop
CPG50%42%
Health50%60%
Retail53%48%
Auto61%53%
Media and entertainment65%64%
Finance67%59%
Telecom71%61%
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The statistic presents the display advertising in-target rates in the United States in the second quarter of 2017, by device and industry. It was found that 42 percent of desktop digital ads from the CPG sector reached their intended audiences, while the same was true for 50 percent of mobile CPG ads.
Show more
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