The statistic presents the display advertising in-target rates in the United States in the second quarter of 2017, by device and industry. It was found that 42 percent of desktop digital ads from the CPG sector reached their intended audiences, while the same was true for 50 percent of mobile CPG ads.
Display ad in-target rates in the U.S. in Q2 2017, by device & vertical
Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
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Further related statistics
MarketingCharts. (September 15, 2017). Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry [Graph]. In Statista. Retrieved December 10, 2019, from https://www.statista.com/statistics/754176/digital-ads-in-target-usa-by-device/
MarketingCharts. "Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry." Chart. September 15, 2017. Statista. Accessed December 10, 2019. https://www.statista.com/statistics/754176/digital-ads-in-target-usa-by-device/
MarketingCharts. (2017). Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry. Statista. Statista Inc.. Accessed: December 10, 2019. https://www.statista.com/statistics/754176/digital-ads-in-target-usa-by-device/
MarketingCharts. "Display Advertising In-target Rates in The United States in 2nd Quarter 2017, by Device and Industry." Statista, Statista Inc., 15 Sep 2017, https://www.statista.com/statistics/754176/digital-ads-in-target-usa-by-device/
MarketingCharts, Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry Statista, https://www.statista.com/statistics/754176/digital-ads-in-target-usa-by-device/ (last visited December 10, 2019)