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Worldwide AR headset shipment 2018-2022, by segment

As per recent data, 55 percent of consumers surveyed around the world in spring 2019 highlighted music and concerts as an area where an immersive augmented reality (AR) experience would bring the most value to them. This was closely followed by both sports events and movies/series, where 50 percent of the consumers surveyed said an AR experience would bring the most value to them.

Augmented Reality (AR) market

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback and/or smell to the natural world as it exists, AR is able to combine real life with a super-imposed image or animation using the camera on a mobile device or a special headgear. The market for AR technology is growing, with projections for 2023 valuing it at over 18 billion U.S. dollars.

AR consumption

The number of mobile AR users globally is expected to reach 2.4 billion by 2023, fueled in part by a growing desire for AR technology to enhance consumer experiences in media and entertainment. Music concerts and sports events are just two examples where AR technology is being used more commonly in order to help enrich the fan experience. As the technology improves further, the use cases of extended reality (XR) technologies, including AR, will widen and develop as businesses and consumers alike realize the full potential, with the technology expected to become as prominent as mobile devices are in today’s market.

Worldwide augmented reality (AR) headset shipments in 2018, 2019 and 2022, by segment

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Release date

June 2019



Survey time period

2018 to 2019

Supplementary notes


According to the source, shipment figures include standalone and tethered headsets and exclude screenless headsets.

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Statistics on "Augmented reality (AR)"

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