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Reasons for preferring certain online marketplaces among Japanese digital buyers 2016

This statistic presents the results of an online survey conducted in April 2016 about the main reasons why digital buyers in Japan prefer particular e-commerce sites. The survey revealed that with almost 53 percent the majority of Japanese online buyers chose certain online shops over others due to their wide product selection. It was further found that loyalty programs are the second most important reason for the respondents to prefer particular online marketplaces.

Main reasons why digital buyers in Japan prefer particular e-commerce sites as of 2016

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Release date

May 2016



Survey time period

April 15 to 18, 2016

Number of respondents

483 respondents

Age group

20-59 years

Special properties

survey among a total of 670 internet users in Japan

Method of interview

Online survey

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