Categories of information users are willing to share via mobile 2016

This statistic presents the categories of information users are willing to share via mobile to improve their online experience worldwide in 2016. According to the findings, users had varied rather across the board when it came to the type of categories of information they were willing to share via mobile to online retailers and brands. The majority of mobile users reported that they were willing to share their age and gender to favorite retailers to assist in enhancing their online experience. A total of 54 percent stated that they would be willing share their age and an additional 57 percent reported to be willing to share their gender.

Categories of information users are willing to share via mobile to improve their online experience worldwide as of January 2016

Favorite retailersBanks and financial service companiesMobile operatorTravel companies
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Source

Release date

February 2016

Region

Worldwide

Survey time period

January 2016

Number of respondents

8,000 respondents

Age group

18-44 years old

Special properties

1,000 consumers surveyed in each country via mobile: U.K., U.S., Brazil, India, China, South Korea, Germany, and France

Method of interview

Online survey

Supplementary notes

Question: What personal information are you willing to share via mobile in order to improve the experience provided by [your favorite brands, mobile operators, financial institution, travel companies]? Choose all that apply.

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Statistics on "Internet industry in the United Kingdom (UK)"

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