Share of breakfast products sold on promotion in the Netherlands 2016-2017, by type
This statistic displays the share of breakfast products sold on promotion in the Netherlands from March 2016 to March 2017, by type. In this period, approximately 15 percent of the total breakfast products sales in supermarkets was sold via promotions, indicating that the prices do not play a very important role for customers when purchasing breakfast products. Between March 2016 and March 2017, the share of gingerbread sold on promotion was slightly higher than the share of rice crackers sold on promotion.