Unit sales of the leading ice cream brands in the U.S. 2021

With unit sales of approximately 202 million, Ben & Jerry’s was the leading brand of ice cream in the United States in 2021. While Ben & Jerry’s was the leading brand, private labels sold a total of over 403 million units that year.

Ben & Jerry’s in the U.S.

Founded in 1978 by Ben Cohen and Jerry, Ben & Jerry’s is an American company that manufactures ice cream, frozen yogurt, and sorbet. Ben & Jerry’s was one of the most popular brands of ice cream in the United States in 2019, as roughly a quarter of U.S. respondents reported purchasing Ben & Jerry’s ice cream within the last three months prior to the survey. The brand’s total U.S. ice cream sales amounted to over 935 million U.S. dollars in 2021.

Many Americans also enjoyed the company’s frozen yogurt that year: when surveyed, just under eight million people had consumed one to three servings of Ben & Jerry’s frozen yogurt in the past 30 days. About one million Americans had had eight servings or more during that period.