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Channels for purchasing books for children in the United Kingdom in 2017

This survey represents the channels via which parents mainly buy books for their children in the United Kingdom (UK) in 2017. For the parents of children from all age groups the most popular method to buy books is online, for example on Amazon. 52 percent of parents of children aged 12 to 16 prefer to do so, 38 percent of children aged six to 11 as well as children aged two to five. Supermarkets are the preferred channel for 23 percent of the parents of children aged two to five.

Where do you mainly purchase books for your children?

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Source

Release date

March 2017

Region

United Kingdom

Survey time period

24th to 28th of February 2017

Number of respondents

515 respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted amongst a sample of 515 UK parents of children aged 2-16.

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