Share of U.S. back-to-school shoppers who plan to buy pre-configured kits 2017

Share of back-to-school shoppers who plan to buy pre-configured kits in the United States in 2017, by region

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Release date

July 2017

Region

United States

Survey time period

May 31 to June 6, 2017

Number of respondents

1,200*

Age group

Special properties

parent who had at least one child attending school in grades K - 12 this fall

Method of interview

Online survey

Supplementary notes

Average spend based on shoppers from each region.
* West (n = 245); Midwest (n = 275); Northeast (n = 206); South (n = 474). The Deloitte survey was conducted online using an independent research panel between May 31 and June 6, 2017. The survey polled a sample of 1,200 parents of school-aged children and has a margin of error for the entire sample of plus or minus three percentage points.

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