Sales value of toothpaste in Italy 2017-2018, by geographical area

This statistic illustrates the sales value of toothpaste in Italy from July 2017 to July 2018, broken down by geographical area. According to data, sales of toothpaste registered the highest value in the north west of the country with roughly 127.5 million euros. By contrast, during the same period, the sales value of toothpaste in the south and island amounted to approximately 87.1 million euros.

Sales value of toothpastes in Italy from July 2017 to July 2018, by geographical area

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Source

Release date

October 2018

Region

Italy

Survey time period

July 2017 to July 2018

Supplementary notes

The areas are divided according to Nielsen criteria.
Area 1 = Piedmont, Aosta Valley, Liguria and Lombardy (North West) .
Area 2 = Veneto, Trentino South-Tyrol, Friuli Venezia-Giulia and Emilia Romagna (North East).
Area 3 = Tuscany, Umbria, Marche, Lazio and Sardinia (Center).
Area 4 = Abruzzo, Molise, Apulia, Campania, Basilicata, Calabria and Sicily (South).
Figures have been rounded.

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