Average price of toothpaste in Italy 2019, by geographical area

In 2019, the average price per package of toothpaste in Italy added up to 3,68 euros in the North-Western regions, the highest price in the country. Furthermore, in the North-East, it amounted to 3,65 euros, ranking second in the chart. On the contrary, the lowest average price charged for a toothpaste was recorded in the South, where a package cost on average 2,88 euros.
The average price for a toothpaste in drug stores in Italy was equal to 3,29 euros.

Average price of toothpastes in Italy in 2019, by geographical area

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Source

Release date

January 2020

Region

Italy

Survey time period

January to October 2019

Supplementary notes

The areas are divided according to Nielsen criteria.
Area 1 = Piedmont, Aosta Valley, Liguria and Lombardy (North West) .
Area 2 = Veneto, Trentino South-Tyrol, Friuli Venezia-Giulia and Emilia Romagna (North East).
Area 3 = Tuscany, Umbria, Marche, Lazio and Sardinia (Center).
Area 4 = Abruzzo, Molise, Apulia, Campania, Basilicata, Calabria and Sicily (South).

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