Advertising and promotions spending share in Spain in 2022, by type

Published by
Julia Faria
,
Jul 23, 2025
In 2022,
***
percent of advertising spending in Spain was allocated to personalization, while point of sale promotions accounted for
***
percent of expenditures. Media buying and trade show spending continue to receive the majority of marketing and advertising investments.
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Distribution of advertising, promotion, and communications spending in Spain in 2022, by type

CharacteristicShare of spending
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Showing entries 1 to 13 (14 entries in total)
Statistic: Distribution of advertising, promotion, and communications spending in Spain in 2022, by type

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Release date

October 2023

Region

Spain

Survey time period

2022

Supplementary notes

The study was produced in cooperation with the following entities: GFK, Scopen, Infoadex, Academia de Publicidad, IRi, Anemimo, Aedemo.

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