Market share of pet food companies in Germany in 2014

Published by Statista Research Department, Apr 1, 2016
This statistic shows the market share held within the German pet food market by the leading companies. Mars Inc. held the largest market share by far with thirty percent of the market, nearly three times the share held by nearest competitor Nestlé SA.

Share of German pet food market held by companies in 2014

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Release date

April 2016

Region

Europe, Germany

Survey time period

2014

Supplementary notes

Mars Inc. own a number of pet food brands, with their largest brands in Germany being Pedigree and Whiskas. Nestlé SA also own a number of brands, with their largest being Purina, while Vitakraft-Werke Wührmann & Sohn GmbH & Co KG own the brand Vitakraft. Adapted from Statistics Canada, Pet Food in the Eruopean Union Report 2016, page 7, 2014. This does not constitute an endorsement by Statistics Canada of this product.

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