Italy: potato chips retail sales value 2017, by distribution channel

The Italian potato chips market reached a sales value of 120 million euros in the supermarket sales channel as of 2017. Bigger hypermarkets followed with around 75 million euros, while the retail sales value reached 48 million euros in discounters. The overall market of potato chips was worth 307 million euros as of January 29, 2017.

 Salty snacks

Salty snacks as potato chips are usually consumed at aperitif time. A 2019 poll showed that 55 percent of Italian consumers had this habit, while 26 percent of respondents preferred to eat them during a break. In the occasion of out-of-home consumption, a beer or a cocktail would be the preferred beverage to drink chips with, at least among millennials. The survey showed that only 14 percent of millennials asked would have a glass of wine.

 From vending machines

Aside from the already mentioned distribution channels, a significant volume of salty snacks is distributed through vending machines in Italy. In 2016 alone, 265 million units of salty snacks were sold in the vending industry.

Retail sales value of potato chips in Italy as of January 2017, by distribution channel

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Release date

August 2017



Survey time period


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Statistics on "Food retail in Italy"

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