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Opinion on most important elements of programmatic video advertising in the UK 2017
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Opinion on most important elements of programmatic video advertising in the UK 2017
What matters to you most in programmatic video?
by Katrin Kienast,
last edited
Oct 25, 2017
This statistic shows the results of a survey among media agency executives regarding their opinion on the most important elements of programmatic video advertising in the United Kingdom (UK) in 2017. The survey found that less than half of agency professionals regarded ad viewability as most important. Context and site quality were rated highest in terms of importance at 62 percent of respondents stating that this mattered most to them when it came to programmatic video ads.
What matters to you most in programmatic video?
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by Katrin Kienast,
last edited
Oct 25, 2017
This statistic shows the results of a survey among media agency executives regarding their opinion on the most important elements of programmatic video advertising in the United Kingdom (UK) in 2017. The survey found that less than half of agency professionals regarded ad viewability as most important. Context and site quality were rated highest in terms of importance at 62 percent of respondents stating that this mattered most to them when it came to programmatic video ads.
- Show sources information
- Show publisher information
- Release date
- May 2017
- Region
- United Kingdom
- Survey time period
- February 2017
- Number of respondents
- 218 respondents
- Special properties
- media agency professionals
- Supplementary notes
- The source does not specify the type of the survey.
Source
- Show sources information
- Show publisher information
- Release date
- May 2017
More information
- Region
- United Kingdom
- Survey time period
- February 2017
- Number of respondents
- 218 respondents
- Special properties
- media agency professionals
- Supplementary notes
- The source does not specify the type of the survey.
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Statistics on "Programmatic advertising"
- Overview
The most important statistics
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Share of marketing professionals who bought media programmatically in the United States as of July 2017Popularity of programmatic media buying among U.S. marketers 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by channel
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
- Mobile programmatic
The most important statistics
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
- What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
- What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016
- Video programmatic
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic & addressable TV
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Programmatic ad fraud
The most important statistics
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017
- Header bidding
The most important statistics
- Share of publishers doing header bidding in the United States as of November 2017Share of publishers using pre-bidding solutions in the U.S. 2017
- Share of publishers doing header bidding in the United States as of November 2017, by typeShare of publishers using pre-bidding solutions in the U.S. 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017Leading pre-bid solutions providers used by publishers in the U.S. 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by deviceMonetized header bidding ad impression volume growth worldwide 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by regionMonetized mobile web header bidding ad impressions worldwide 2017-2018, by region
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most effective strategies for digital video customer engagement in the UK 2017
- Priorities for programmatic video ads according to marketers in the UK 2017
- Budget sources for programmatic video advertising in the UK 2017
- Canada: programmatic video advertising adoption level 2014
- Share of video ad spending in Spain 2014-2016, by sales method
- Programmatic mobile video ad spend growth in the U.S. 2014-2016
- Forecast on market share of programmatic video advertising in Germany 2012-2020
- Market share of programmatic video advertising in selected countries in Europe 2015
- Market share of programmatic video advertising in Switzerland 2012-2020
- Market share of programmatic video advertising in Austria 2012-2020
- Canada programmatic video ad viewability Q1 2014 - Q3 2015
- Performance indicators used for ad video campaign success in the UK 2017
- Reasons for brands to increase online video ad spend in the United Kingdom (UK) 2017
- Survey on importance of video advertising viewability in the UK 2017, by marketer age
- Digital advertising inventory in Australia 2015, by source & format
- Marketer opinion on effectiveness of video advertising in the UK 2017
- Leading challenges to programmatic advertising among U.S. B2B marketers 2017
- Programmatic advertising usage period in North America & the UK 2014
- Distribution of display and web TV advertising spending in Sweden 2015
Studies
- Programmatic advertising
- Video advertising and marketing
- Digital video advertising in the U.S. (DMO)
- Digital video advertising in the United Kingdom
- Programmatic advertising in the United Kingdom (UK)
- Attitudes Towards Programmatic Advertising 2018
- In-App Engagement and Conversion Report 2019
- IAB 2018 Video Ad Spend Study
- CrossPlatform Video Advertising Accelerates
- Digital advertising in Europe
- Attitudes towards Programmatic Advertising in Europe 2015
- Attitudes Towards Programmatic Advertising October 2016
- Attitudes Towards Programmatic Advertising June 2016
- Video Advertising Metrics Report 2011
- Advanced TV Trends
Statistics on "Programmatic advertising"
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of marketing professionals who bought media programmatically in the United States as of July 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018
- Types of programmatic advertising bought by marketers in the United States as of July 2017
- How would you rate your organization’s capabilities in the following areas?
- Attitudes of buyers towards programmatic advertising in the United States as of March 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
- What are the pain points that inhibit adoption of mobile programmatic?
- What goals are you trying to achieve via mobile programmatic advertising today?
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018
- Are you shifting budget from any of these channels to focus on programmatic video?
- What do you see as the most significant challenges to programmatic video in 2016?
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017
- Share of publishers doing header bidding in the United States as of November 2017
- Share of publishers doing header bidding in the United States as of November 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
- How would you rank the following tactics for digital video customer engagement?
- Priorities for programmatic video advertising according to media professionals in the United Kingdom (UK) in 2017
- Where does your programmatic video advertising budget come from?*
- Percentage of marketers in Canada who were using programmatic video advertising as of October 2014
- Distribution of video ad spending in Spain from 2014 to the1st half of 2016, by sales method
- Change in programmatic mobile video advertising spending in the United States from 2014 to 2016
- Market share of programmatic video advertising on the video advertising market in Germany from 2012 to 2020*
- Market share of programmatic video advertising on the video advertising market in selected countries in Europe in 2015
- Market share of programmatic video advertising on the whole video advertising market in Switzerland from 2012 to 2020*
- Market share of programmatic video advertising on the video advertising market in Austria from 2012 to 2020*
- Programmatic video advertising viewability in Canada from 1st quarter 2014 to 3rd quarter 2015
- Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017
- Reasons for brands to increase their online video advertising expenditure in the United Kingdom (UK) in 2017
- Do you consider viewability a requirement when buying inventory for video?
- Distribution of digital advertising inventory in Australia in 3rd quarter 2015, by source and format
- Do you see video as an effective medium to get your clients' brand message across?
- Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017
- Usage period of programmatic advertising among marketers in North America and the United Kingdom as of September 2014 (in months)
- Distribution of display and web TV advertising spending in Sweden in 2015
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