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Opinion on most important elements of programmatic video advertising in the UK 2017

Published by Statista Research Department, Jul 4, 2022
This statistic shows the results of a survey among media agency executives regarding their opinion on the most important elements of programmatic video advertising in the United Kingdom (UK) in 2017. The survey found that less than half of agency professionals regarded ad viewability as most important. Context and site quality were rated highest in terms of importance at 62 percent of respondents stating that this mattered most to them when it came to programmatic video ads.

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Source

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Release date

May 2017

Region

United Kingdom

Survey time period

February 2017

Number of respondents

218 respondents

Special properties

media agency professionals

Supplementary notes

The source does not specify the type of the survey.

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