Licensing market revenues by product type in Italy in 2015 | Statista

This statistic shows data on the total revenues generated from licensing activities in Italy in 2015, broken down by product type. According to the survey results, accessories and apparel were found to be the leading licensed products, generating around 329 million euros and nearly 249 million euros, respectively. Health and Beauty products were ranked third with a total amount of 126 million euros. Music and Video products were ranked at the bottom with a total revenue of six million euros obtained from licensing.

Total revenues in the licensing market in Italy in 2015, by product type (in million euros)

Characteristic	Revenue in million euros
Accessories	329.3
Apparel	248.6
Health & Beauty	126
Infant	106
Home decor	68.4
Merchandising	55.4
Toys	53.2
Other	43.2
Food & Beverage	39.7
Sporting Goods	34
Software & Video Games	28.6
Publishing	23.1
Music & Video	6

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Release date

March 2017

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Region

Europe, Italy

Survey time period

2015

Special properties

Data from 101 companies were collected

Method of interview

Questionnaire

Citation formats

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