Main reactions of the population after seeing ads on digital screens Spain 2015

Published by Statista Research Department, Apr 1, 2015
This statistic shows the main reactions of the population after seeing ads on digital screens in Spain as of March 2015. According to the results of a survey conducted in March 2015, approximately 30 percent of respondents stated that outdoor advertising on digital screens motivated or influenced their purchase.

Taking into consideration the different moments in which you saw outdoor advertising on digital screens, which of these statements fits your experience?

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Source

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Release date

April 2015

Region

Spain

Survey time period

March 2015

Number of respondents

1,032 respondents

Age group

18-55

Special properties

members of the online panel Consupermiso.com

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats
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Overview

7

Traditional media

8

Digital media

6

Leading players

4

Consumer perception

7

Further related statistics

12

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