Mexico: largest BLT marketing categories 2016

Published by
Julia Faria,
Jan 6, 2023
The graph shows the largest below-the-line marketing categories in Mexico in 2016, broken down by spending. Activation marketing ranked first, attracting an investment of 6.45 billion Mexican pesos in 2016.

Largest below-the-line marketing categories in Mexico in 2016, by spending (in billion Mexican pesos)

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Release date

June 2017

Region

Mexico

Survey time period

2016

Supplementary notes

Figures have been rounded.

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