This statistic presents the share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017. According to the findings, 44 percent of consumers said they had purchased a product after seeing an online ad.
Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
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Statistics on Digital advertising formats in the United States
Overview
8
- Basic Statistic Online advertising revenue in the U.S. 2000-2021
- Premium Statistic Change in digital ad spend in the U.S. 2022-2023
- Basic Statistic Breakdown of U.S. online ad revenue 2021, by format
- Premium Statistic Digital ad spend growth in the U.S. 2023, by format
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2022, by format
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Advertising saturation in the U.S. 2022, by medium
- Premium Statistic Media most negatively impacted by cookie deprecation in the U.S. 2022
Display advertising
8
- Premium Statistic Digital Market Outlook: banner ad spending in the U.S. 2017-2026
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2017-2026
- Premium Statistic Digital video ad spend growth in the U.S. 2018-2026
- Premium Statistic Programmatic display ad spending in the U.S. 2019-2023
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Digital video advertising in the U.S. 2022, by ad placement
- Premium Statistic Digital display ad market share of major ad-selling companies in the U.S. 2019-2022
Search advertising
7
- Premium Statistic Digital Market Outlook: search ad revenue in the U.S. 2017-2026
- Premium Statistic Digital Market Outlook: search advertising revenue change in the U.S. 2018-2026
- Premium Statistic Most used search engines by brand in the U.S. 2022
- Basic Statistic Google: annual advertising revenue 2001-2022
- Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
- Premium Statistic GoogleAds CPC in North America 2022, by country
- Premium Statistic Microsoft Corporation search ad revenue 2016-2022
Audio advertising
5
- Premium Statistic Digital audio ad spend in the U.S. 2016-2021
- Premium Statistic Change in audio ad spend in the U.S. 2022, by format
- Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2022
- Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2024
- Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type
Social media advertising
5
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device
- Premium Statistic Social network video ad spending in the U.S. 2019-2023
- Premium Statistic Effectiveness of social media marketing in the U.S. 2021
In-game advertising
5
- Premium Statistic Video game ad spend in the U.S. 2021-2022
- Premium Statistic Willingness to view in-game advertising in the U.S. 2022
- Premium Statistic Gamers believing in-game ads improve gaming experience in the U.S. 2021
- Premium Statistic Consumers finding video game product placements effective U.S. 2022, by category
- Premium Statistic Gamer advice to in-game advertisers in the U.S. 2021
Consumer attitudes
6
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
- Premium Statistic Platforms where consumers received irrelevant ads in the U.S. 2022
- Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
- Premium Statistic Ad channels leading children to influence parents’ purchase behavior in the U.S. 2022
- Premium Statistic Media where U.S. children have seen/heard ads 2022
- Premium Statistic Ad channels that most grab teens' attention in the U.S. 2021
Further related statistics
12
- U.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- U.S. consumers who purchased products after seeing an internet ad in 2017, by gender
- U.S. consumers who purchased products after seeing an internet ad in 2017, by age
- U.S. consumers who purchased products after seeing an internet ad in 2017, by income
- Mexico: level of attention paid to online ads 2015
- Mexico: reasons for ignoring online ads 2015
- U.S. consumers influenced by social media ads to purchase products in 2017, by gender
- Mexico: hour intervals when people pay more attention to online ads 2015
- U.S. consumers influenced by social media ads to purchase products in 2017, by age
- U.S. consumers influenced by social media ads to purchase products in 2017, by income
- Ad spend in Italy 2019-2020, by medium
- Internet advertising expenditure in Greece 2007-2016
Further Content: You might find this interesting as well
Statistics
- U.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- U.S. consumers who purchased products after seeing an internet ad in 2017, by gender
- U.S. consumers who purchased products after seeing an internet ad in 2017, by age
- U.S. consumers who purchased products after seeing an internet ad in 2017, by income
- Mexico: level of attention paid to online ads 2015
- Mexico: reasons for ignoring online ads 2015
- U.S. consumers influenced by social media ads to purchase products in 2017, by gender
- Mexico: hour intervals when people pay more attention to online ads 2015
- U.S. consumers influenced by social media ads to purchase products in 2017, by age
- U.S. consumers influenced by social media ads to purchase products in 2017, by income
- Ad spend in Italy 2019-2020, by medium
- Internet advertising expenditure in Greece 2007-2016
Morning Consult. (September 23, 2017). Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017 [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/759887/us-consumers-purchased-product-after-seeing-online-ad/
Morning Consult. "Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017." Chart. September 23, 2017. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/759887/us-consumers-purchased-product-after-seeing-online-ad/
Morning Consult. (2017). Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017. Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/759887/us-consumers-purchased-product-after-seeing-online-ad/
Morning Consult. "Share of Consumers Who Have Purchased Products after Seeing An Ad on The Internet in The United States as of September 2017." Statista, Statista Inc., 23 Sep 2017, https://www.statista.com/statistics/759887/us-consumers-purchased-product-after-seeing-online-ad/
Morning Consult, Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017 Statista, https://www.statista.com/statistics/759887/us-consumers-purchased-product-after-seeing-online-ad/ (last visited March 27, 2023)
Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017 [Graph], Morning Consult, September 23, 2017. [Online]. Available: https://www.statista.com/statistics/759887/us-consumers-purchased-product-after-seeing-online-ad/